Why Is Eureka Vapor Platforming This Version of Womanhood?

Shaindel Brodie, Cannabrite, and What West Coast Cannabis Brands Keep Getting Wrong About NYC

In today’s cannabis industry—where trust, character, and cultural respect are non-negotiable—who a brand chooses to represent them speaks volumes.

That’s why Eureka Vapor’s decision to align with Shaindel Brodie—a self-styled influencer with a track record of publicly mocking and misrepresenting other women in cannabis—isn’t just disappointing. It’s a textbook example of what happens when a West Coast MSO enters a legacy market without understanding its people, its values, or its history.

Let’s be clear: Brodie didn’t build her platform by contributing to culture, advocating for equity, or supporting women in the space. She gained attention by creating trash—and when she posted a bizarre, unprovoked video attacking the founder of Cannabrite, Eureka rewarded it by giving her a brand deal.

From Strategy to Spectacle

Shaindel Brodie—once an NYU student, now a self-described “marketing strategist”—isn’t known for building anything meaningful in cannabis. She’s known for making things weird.

Take the video in question: filmed shortly after an NYC cannabis event, Brodie stood outside and recorded herself announcing that Cannabrite’s founder had been “banned.” There was no ban. The founder had three wristbands, was in a room full of clients, and left only after being physically attacked by two women. None of that context made it into Shaindel’s video.

What made it in? A performative, unsettling monologue that twisted real harm into content. No integrity, no truth—just a spectacle designed for clicks.

And Eureka Vapor? They hired her after that.

Let that sink in.

Giving the Wrong People Access

This isn’t just about visibility. It’s about access and credibility.

When a brand hands someone like Brodie a representative role, they’re giving her direct contact with dispensary owners, brand managers, and cultural stakeholders. They’re saying: “This is who we trust to speak on our behalf.”

The problem? She doesn’t represent anything but herself. She doesn’t build community. She doesn’t uplift others. And according to multiple NYC dispensary owners and industry insiders, she’s “loud,” “annoying,” and “obnoxious.” Their words—not ours.

There are dozens of women with real experience, proven creativity, and actual impact in this space. They weren’t hired. She was. After that video.

The Responsibility of Brands

In cannabis, representation isn’t just optics—it’s access. Who you choose to give a microphone to determines what values you broadcast.

Brands—especially MSOs from out of state—have a responsibility to:

Vet for character, not skits Recognize real community leaders, not opportunists Protect the spaces they enter, not exploit them or record them without consent.

If your marketing play is to turn someone’s public humiliation into your brand voice—you’re not part of the culture. You’re preying on it.

The Women NYC Actually Needs

Cannabrite is one of many women-led platforms in NYC that’s built on substance. It connects licensed dispensaries with real foot traffic, curates cultural events, supports equity brands, and protects the integrity of the local scene.

These are the women you build with.

Not the ones who point phones at people and narrate weird, made-up stories to get attention.

Final Word

Eureka Vapor’s decision to reward weird, clout-chasing behavior with a brand deal is bigger than a bad hire—it’s a statement.

It tells NYC this MSO doesn’t value integrity.

It tells creators that performance wins over professionalism.

And it tells women in cannabis that you can tear others down and still get a check.

But here in New York? We don’t co-sign that.

We build legacy. We respect realty leadership.

And we protect our own.